The Final Approach Detailing story is unique – and while it is somewhat intimate – it is what makes our business what it is today and therefore we feel it is best shared with you all.
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Final Approach Detailing was built with a whole lot of passion and dreams, but also a unique desperation to make things work for our family. After 15 years in remission from a long and difficult battle with Acute Myeloid Leukemia at age 16, Travis Rook was diagnosed with Stage 4 cancer in the colon with metastasis to the liver and lungs in May of 2017. A retail manager, MBA grad, pilot, parent and spouse at the time – Travis’ world very abruptly changed with the following chemo treatments, surgeries, comorbidities and more. The further out from diagnosis we got – Travis began experiencing signification changes in his cognitive functions post treatment. In addition to these changes and the numerous appointments, tests, treatments, medication side effects and more, it became apparent at this time that a return to a typical work environment would not be in the cards any time soon.
We knew we needed a unique level of flexibility to meet our family’s needs – and we knew we would get this if we reinvested in building a business as we had done years prior. Jessica had spent the 15 years prior to this building successful businesses and immediately went into strategy mode. In 2018 Travis and Jessica sat down separately and made a list of things they were passionate about, enjoyed doing and could see themselves investing in.
Both Jessica and Travis knew they wanted to incorporate their backgrounds in the aviation and automotive industries – and they were both intimately involved with their personal vehicles and keeping them in great shape – so they decided on detailing. In 2018 the ideas started flowing between treatments. In 2019 they were ready to make things formal and established a business plan, registered their business name, and began developing their strategy.
If you know Travis & Jessica – you know they don’t do anything subpar. If they were committing to this business and industry they knew they were going to do things right. They invested heavily in formal education, pursued advanced certification feverishly, and set along a path to establish themselves and their business as a highly-credentialed specialty service provider. They became heavily rooted in the industry and their craft, joining the ranks of the most well-known and sought-after groups in the industry. They remain committed to these networks day in and out and will always put their commitments to excellence at the forefront of what they do.
In 2020 Final Approach Detailing pushed the bounds of its business plan and grew strategically in several areas of business – focusing heavily on the luxury side of detailing, paint correction Okemos MI, and ceramic coating Okemos MI. Because of their commitment to offering exceptional services and an extraordinary service experience – they began growing quickly in these areas. In 2022 they began venturing into film services such as paint protection film, window tinting and vinyl and have big plans in 2023 for a large expansion into a dedicated film studio to accomadate the addition of these services.
Since 2021, Final Approach operates out a fully-outfitted 2400 sq. ft commercial facility in Okemos, MI just 1/2 mile from the Meridian Mall. In addition to housing full operations, Final Approach’s facility also hosts a complete retail storefront open to the public during business hours. From tools, products, towels and chemicals – this retail storefront offers the community detailing solutions whether looking to maintain, DIY or professional outfit your detailing business. Final Approach is Michigan’s only P&S Detail Products Storefront and only partners with brands that are tested, proven and used daily in our shop.
While the journey to get to this point in business was not ideal, Travis and Jessica are so thankful for the path that led them to Final Approach and the detailing industry. They have developed some of the greatest relationships with their expansive network, community service partners, team members, and most important – their clients! When you support Final Approach Detailing you are directly supporting the Rook family’s hopes, passions, dreams, and legacy. You can rest assured that the opportunity to earn your business is forever cherished and means the world to the Rook family. Contact us today!
1860 1/2 W Grand River Ave Okemos, MI 48864
Located BEHIND the shopping plaza that houses Sherwin Williams